{"id":16816,"date":"2023-04-29T13:53:37","date_gmt":"2023-04-29T11:53:37","guid":{"rendered":"https:\/\/www.consultingcheck.com\/\/topics\/\/16816\/"},"modified":"2023-04-29T13:57:51","modified_gmt":"2023-04-29T11:57:51","slug":"que-es-el-marketing-pull","status":"publish","type":"jask_topic","link":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing pull?"},"content":{"rendered":"\n<p>En un planteamiento de distribuci\u00f3n multinivel, usted, como fabricante, no s\u00f3lo puede apoyar directamente a sus revendedores; tambi\u00e9n puede dirigirse a sus compradores y canalizarlos hacia sus revendedores. Lo que las grandes empresas de marca hacen con su publicidad televisiva, tambi\u00e9n lo pueden hacer las empresas medianas. Usted atrae a los clientes finales hacia sus distribuidores <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/sitio-web-y-seo\/15684\/\" title=\"Website und SEO: organische Reichweite via Suchmaschinen\">(pull marketing)<\/a>. Hay formas de aplicar eficazmente el pull marketing en Internet incluso con presupuestos limitados.<\/p>\n\n\n\n<p class=\"is-style-example\">Ejemplo: como fabricante de productos de marca, por ejemplo de electrodom\u00e9sticos, con una red de distribuidores locales, utilizar\u00e1 la publicidad en televisi\u00f3n y revistas para dirigir a los clientes finales hacia sus distribuidores locales. De este modo, atraer\u00e1 virtualmente a los clientes finales hacia usted a trav\u00e9s de los distribuidores.<\/p>\n","protected":false},"featured_media":0,"parent":15680,"menu_order":700,"template":"","meta":{"_links_to":"","_links_to_target":""},"jask_topic_categories":[],"class_list":["post-16816","jask_topic","type-jask_topic","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el marketing pull? - consultingcheck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el marketing pull? - consultingcheck\" \/>\n<meta property=\"og:description\" content=\"En un planteamiento de distribuci\u00f3n multinivel, usted, como fabricante, no s\u00f3lo puede apoyar directamente a sus revendedores; tambi\u00e9n puede dirigirse a sus compradores y canalizarlos hacia sus revendedores. Lo que las grandes empresas de marca hacen con su publicidad televisiva, tambi\u00e9n lo pueden hacer las empresas medianas. Usted atrae a los clientes finales hacia sus ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/\" \/>\n<meta property=\"og:site_name\" content=\"consultingcheck\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-29T11:57:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/que-es-el-marketing-pull\\\/16816\\\/\",\"url\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/que-es-el-marketing-pull\\\/16816\\\/\",\"name\":\"\u00bfQu\u00e9 es el marketing pull? - consultingcheck\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/#website\"},\"datePublished\":\"2023-04-29T11:53:37+00:00\",\"dateModified\":\"2023-04-29T11:57:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/que-es-el-marketing-pull\\\/16816\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/que-es-el-marketing-pull\\\/16816\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/que-es-el-marketing-pull\\\/16816\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Themen\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topic\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing y ventas\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topic\\\/marketing-y-ventas\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Comercializaci\u00f3n\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/comercializacion\\\/15674\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Alcance y enfoque del cliente objetivo\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topics\\\/alcance-y-enfoque-del-cliente-objetivo\\\/15677\\\/\"},{\"@type\":\"ListItem\",\"position\":6,\"name\":\"Inbound marketing: definici\u00f3n, medidas, bibliograf\u00eda\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topic\\\/marketing-y-ventas\\\/comercializacion\\\/alcance-y-enfoque-del-cliente-objetivo\\\/marketing-de-entrada\\\/\"},{\"@type\":\"ListItem\",\"position\":7,\"name\":\"Search Engine Marketing (SEM): Marketing en buscadores\",\"item\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/topic\\\/marketing-y-ventas\\\/comercializacion\\\/alcance-y-enfoque-del-cliente-objetivo\\\/marketing-de-entrada\\\/marketing-de-arrastre\\\/\"},{\"@type\":\"ListItem\",\"position\":8,\"name\":\"\u00bfQu\u00e9 es el marketing pull?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/\",\"name\":\"consultingcheck\",\"description\":\"Vernetzt gedacht. Entzaubert. Hands-on.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.consultingcheck.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el marketing pull? - consultingcheck","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el marketing pull? - consultingcheck","og_description":"En un planteamiento de distribuci\u00f3n multinivel, usted, como fabricante, no s\u00f3lo puede apoyar directamente a sus revendedores; tambi\u00e9n puede dirigirse a sus compradores y canalizarlos hacia sus revendedores. Lo que las grandes empresas de marca hacen con su publicidad televisiva, tambi\u00e9n lo pueden hacer las empresas medianas. Usted atrae a los clientes finales hacia sus ...","og_url":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/","og_site_name":"consultingcheck","article_modified_time":"2023-04-29T11:57:51+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/","url":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/","name":"\u00bfQu\u00e9 es el marketing pull? - consultingcheck","isPartOf":{"@id":"https:\/\/www.consultingcheck.com\/es\/#website"},"datePublished":"2023-04-29T11:53:37+00:00","dateModified":"2023-04-29T11:57:51+00:00","breadcrumb":{"@id":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.consultingcheck.com\/es\/topics\/que-es-el-marketing-pull\/16816\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.consultingcheck.com\/es\/"},{"@type":"ListItem","position":2,"name":"Themen","item":"https:\/\/www.consultingcheck.com\/es\/topic\/"},{"@type":"ListItem","position":3,"name":"Marketing y ventas","item":"https:\/\/www.consultingcheck.com\/es\/topic\/marketing-y-ventas\/"},{"@type":"ListItem","position":4,"name":"Comercializaci\u00f3n","item":"https:\/\/www.consultingcheck.com\/es\/topics\/comercializacion\/15674\/"},{"@type":"ListItem","position":5,"name":"Alcance y enfoque del cliente objetivo","item":"https:\/\/www.consultingcheck.com\/es\/topics\/alcance-y-enfoque-del-cliente-objetivo\/15677\/"},{"@type":"ListItem","position":6,"name":"Inbound marketing: definici\u00f3n, medidas, bibliograf\u00eda","item":"https:\/\/www.consultingcheck.com\/es\/topic\/marketing-y-ventas\/comercializacion\/alcance-y-enfoque-del-cliente-objetivo\/marketing-de-entrada\/"},{"@type":"ListItem","position":7,"name":"Search Engine Marketing (SEM): Marketing en buscadores","item":"https:\/\/www.consultingcheck.com\/es\/topic\/marketing-y-ventas\/comercializacion\/alcance-y-enfoque-del-cliente-objetivo\/marketing-de-entrada\/marketing-de-arrastre\/"},{"@type":"ListItem","position":8,"name":"\u00bfQu\u00e9 es el marketing pull?"}]},{"@type":"WebSite","@id":"https:\/\/www.consultingcheck.com\/es\/#website","url":"https:\/\/www.consultingcheck.com\/es\/","name":"consultingcheck","description":"Vernetzt gedacht. Entzaubert. Hands-on.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.consultingcheck.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic\/16816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic"}],"about":[{"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/types\/jask_topic"}],"version-history":[{"count":1,"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic\/16816\/revisions"}],"predecessor-version":[{"id":16817,"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic\/16816\/revisions\/16817"}],"up":[{"embeddable":true,"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic\/15680"}],"wp:attachment":[{"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/media?parent=16816"}],"wp:term":[{"taxonomy":"jask_topic_categories","embeddable":true,"href":"https:\/\/www.consultingcheck.com\/es\/wp-json\/wp\/v2\/jask_topic_categories?post=16816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}