{"id":15681,"date":"2023-03-07T11:34:31","date_gmt":"2023-03-07T10:34:31","guid":{"rendered":"https:\/\/www.consultingcheck.com\/\/topics\/marketing-impreso-o-marketing-en-linea\/15681\/"},"modified":"2023-03-07T11:34:31","modified_gmt":"2023-03-07T10:34:31","slug":"marketing-impreso-o-marketing-en-linea","status":"publish","type":"jask_topic","link":"https:\/\/www.consultingcheck.com\/es\/topics\/marketing-impreso-o-marketing-en-linea\/15681\/","title":{"rendered":"Marketing impreso o marketing en l\u00ednea"},"content":{"rendered":"<p>A la hora de planificar el marketing directo siempre se plantea la cuesti\u00f3n de si prefiere llegar a sus clientes a trav\u00e9s de la impresi\u00f3n o de Internet. Seguramente usted se ha hecho la misma pregunta. La impresi\u00f3n suele ser cara. Si desea enviar <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/mensajes-de-marketing-por-correo\/15688\/\" title=\"Marketing-Botschaften per Post\">mensajes publicitarios en forma de carta a sus clientes objetivo<\/a> existen costes de impresi\u00f3n, costes para los sobres pero en cualquier caso costes de direccionamiento y de franqueo. El env\u00edo de <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/mensajes-de-marketing-por-correo-electronico\/15689\/\" title=\"Marketing-Botschaften per E-Mail\">mensajes de marketing por correo electr\u00f3nico<\/a> es considerablemente m\u00e1s barato, pero \u00bfcu\u00e1l es el efecto? \u00bfA qu\u00e9 forma es m\u00e1s probable que respondan sus clientes objetivo?<\/p><p>Si no desea utilizar el <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/comercializacion-directa\/15686\/\" title=\"Was ist Direct Marketing?\">marketing directo<\/a> pero quiere dirigirse a clientes de grupos objetivo relevantes cuyas direcciones a\u00fan no tiene, en el sector de la prensa son adecuados los anuncios en revistas comerciales, la publicidad en carteles, la publicidad en autobuses, etc&#8230; mientras que en Internet son adecuados los anuncios en foros online y plataformas de medios sociales relevantes para su campo e intereses. Tambi\u00e9n aqu\u00ed se plantea la cuesti\u00f3n de si la publicidad impresa o la online promete un mayor \u00e9xito.<\/p><p>En muchos casos la mezcla de canales adecuada es la mejor opci\u00f3n. Los clientes objetivo se mueven en l\u00ednea y en la vida real. Puede averiguar a qu\u00e9 canales responden de forma especialmente positiva con un <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/compradores-buyer-personas\/15695\/\" title=\"Buyer-Personas sinnvoll erstellen\">an\u00e1lisis de los compradores<\/a>.<\/p>","protected":false},"featured_media":0,"parent":15680,"menu_order":800,"template":"","meta":{"_links_to":"","_links_to_target":""},"jask_topic_categories":[84],"class_list":["post-15681","jask_topic","type-jask_topic","status-publish","hentry","jask_topic_categories-print-marketing-oder-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing impreso o marketing en l\u00ednea - consultingcheck<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultingcheck.com\/es\/topics\/marketing-impreso-o-marketing-en-linea\/15681\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing impreso o marketing en l\u00ednea - consultingcheck\" \/>\n<meta property=\"og:description\" content=\"A la hora de planificar el marketing directo siempre se plantea la cuesti\u00f3n de si prefiere llegar a sus clientes a trav\u00e9s de la impresi\u00f3n o de Internet. Seguramente usted se ha hecho la misma pregunta. La impresi\u00f3n suele ser cara. 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Seguramente usted se ha hecho la misma pregunta. La impresi\u00f3n suele ser cara. 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