{"id":5672,"date":"2022-06-20T18:09:47","date_gmt":"2022-06-20T16:09:47","guid":{"rendered":"https:\/\/www.consultingcheck.com\/topics\/needs-analysis\/5672"},"modified":"2022-12-19T22:28:20","modified_gmt":"2022-12-19T21:28:20","slug":"needs-analysis","status":"publish","type":"jask_topic","link":"https:\/\/www.consultingcheck.com\/en\/topics\/needs-analysis\/5672\/","title":{"rendered":"Needs assessment: Why it&#8217;s important"},"content":{"rendered":"\n<p>Ideas only become innovations when they are successfully launched on the market, i.e. when they are accepted by your target customers. This acceptance requires knowledge of what exactly your target customers value and what they are willing to pay for. A targeted needs analysis involving your <a class=\"topic-link\" href=\"https:\/\/www.consultingcheck.com\/en\/topics\/market-research\/5541\/\" title=\"Marktforschung: Definition, Durchf\u00fchrung &#038; Nutzen\">target customers<\/a> is a necessary prerequisite for obtaining the required insights. Do not start an innovation project without having secured this information.<\/p>\n","protected":false},"featured_media":0,"parent":5640,"menu_order":13300,"template":"","meta":{"_links_to":"","_links_to_target":""},"jask_topic_categories":[791],"class_list":["post-5672","jask_topic","type-jask_topic","status-publish","hentry","jask_topic_categories-bedarfsermittlung-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you need a needs assessment- consultingcheck<\/title>\n<meta name=\"description\" content=\"What does your target group want? With a needs assessment you determine which needs you can serve and problems you can solve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultingcheck.com\/en\/topics\/needs-analysis\/5672\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Needs assessment: why it is important\" \/>\n<meta property=\"og:description\" content=\"What does your target group want?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultingcheck.com\/en\/topics\/needs-analysis\/5672\/\" \/>\n<meta property=\"og:site_name\" content=\"consultingcheck\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T21:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consultingcheck.com\/wp-content\/uploads\/2022\/09\/og_en_1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Needs assessment: why it is important\" \/>\n<meta name=\"twitter:description\" content=\"What does your target group want?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.consultingcheck.com\/wp-content\/uploads\/2022\/09\/og_en_1200x630.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/en\\\/topics\\\/needs-analysis\\\/5672\\\/\",\"url\":\"https:\\\/\\\/www.consultingcheck.com\\\/en\\\/topics\\\/needs-analysis\\\/5672\\\/\",\"name\":\"Why you need a needs assessment- consultingcheck\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.consultingcheck.com\\\/en\\\/#website\"},\"datePublished\":\"2022-06-20T16:09:47+00:00\",\"dateModified\":\"2022-12-19T21:28:20+00:00\",\"description\":\"What does your target group want? 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