Buyer-persona workshops can identify who is involved in the buying decision process, what roles the people involved in the process have, and what pain points they face. Avoid the mistake of developing an idea of your target customers in the management team. Include target customers in this analysis. Without any ill will, your own image and the image of others often differ significantly. Involving customers gives you the certainty that you will reach your customers with relevant topics in your PR and advertising measures.<\/p>\n\n\n\n