Sales Models

“Direct Selling”: Consider switching to or introducing direct selling. You can share the trade margins saved with your customers. But also make sure to organize aftersales service.

Canyon and Vorwerk are examples of this.

“Shop-in-shop”: Instead of operating your own stores or your own workshops and advertising them, you could integrate a shop-in-shop into existing sales environments or a workshop into existing production companies and benefit from the operator’s advertising and infrastructure.

Examples include Deutsche Post, fashion brand owners, and engraving workshops that set up at packaging material manufacturers.


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