Sales leadership as a strategic characteristic

If your organization is strong in sales, you could develop this very special capability into a strategic competence. You could focus on sales and leverage this strength for third parties as well, for example by actively seizing and expanding cross-selling opportunities.

If you focus on sales as a strategic capability, you should meet all the requirements for your sales force to become even more successful. Every operational function and activity should support your company’s sales success and sales leadership.

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