Resource-Based Strategy Models

Resource-based strategy models (“resource-based view” according to Penrose) crystallize the uniqueness of companies from their particular specific production possibilities. It is about strengths and weaknesses, detached from market expectations and detached from a competitive comparison (benchmarking).

Such models, which date back to the 1950s and focus purely on the development of resources as a strategic lever, are not recommended today. Always design your strategic orientation in the market context.


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