Relationship leadership as a strategic competence

If your organization is strong in relationships, i.e. particularly good at building, intensifying and cultivating relationships with customers, suppliers and service partners, you could make this capability your strategic competence instead of merely using it as one capability among many others for your business. You could actively position yourself as an organizer or coordinator in value networks. You could create and hold valuable relationships for third parties. In networks, your organization can bring special value that you can be paid for through an appropriate business model.


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