In a multi-level sales approach, you as a manufacturer can not only support your resellers directly, you can also target their buyers and channel them to your resellers. What large branded companies do with their television advertising, medium-sized companies can also do. You attract end customers to your resellers (pull marketing). There are ways to implement pull marketing on the Internet effectively even with limited budgets. By Optimizing your website your offer will be better found by large search engines. Therefore your website and SEO are important levers for pull marketing.
Example: As a branded goods manufacturer, for example for household appliances, with a network of local sales partners, you will use TV and magazine advertising to lead end customers to your local sales partners. You pull the end customers to you via the sales partners, so to speak (pull).