When it comes to unlocking opportunities in IT for your business, it’s important to distinguish between transformation and disruption.
Transformation occurs when you digitalize operational processes that were previously performed manually. Such transformations into the digital space can make processes more efficient and less error-prone. But nothing really new will result from this.
However, IT offers you completely different possibilities. For example, IT makes it possible to create completely new business models that supplement or even replace existing business models and to develop completely new market services. Apply an appropriate innovation process, including the product management and the product development. Such steps are disruptive in nature. They shake up and challenge what already exists.
It is not a matter of smiling at digital transformation or dismissing digital disruption as utopian. It is a matter of driving both with a sense of proportion.