Inbound marketing: definition, measures & literature

One way is to wait for customers to come and buy. That’s what spiders do with their webs. Spiders may be more undemanding than most businesses, who do a little more than just build a web to get customers to come and buy. Websites and storefronts draw customers in and encourage them to enter stores.

Not every business works with bricks-and-mortar stores. But there are proven ways to mimic the lure of bricks-and-mortar stores to attract customers. In addition to advertising, these include public relations and optimizing the Internet presence in order to be found by the relevant search engines.


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