Holistic Product Development

Expect from your product development not only functioning products, but also a good coordination of your products with their environment.

Example: A vehicle transmission must not only transmit drive power and shift smoothly. It must match the engine characteristics and the vehicle. The same transmission may appear perfectly tuned in a Golf with a 2-liter diesel engine, but be horribly sluggish in a Passat with a 2-liter gasoline engine.

Also make sure that your products meet the so-called “use cases.” To do this, look at the conditions of use and the life cycle of your product.

What sustainability goals do you want to pursue with your products? How do you ensure that your product development achieves these goals?

Example: Can your product be easily maintained, even in its installed state if necessary? Is it resistant to external influences (rain, mud, salt water, shaking, etc.) in the environment in which it is used? Can your product be recycled?

How do you approach your product development projects? Do your product developers receive a clear specification of how expensive products to be developed may become? This does not mean the cost of product development alone, but the real cost of the product, including development costs. This “target costing” method can in fact ensure that products are also developed in line with the market in terms of their costs.

A holistic product development can effectively be supported by a holistic Controlling. More precisely: If the Controlling is not effected holistically, a holistic product development cannot not succeed neither.


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