If you already have relative cost advantages over your competitors, you can consistently build on this advantage. Look at the drivers of your cost advantages and try to systematically strengthen and use this proven leverage. Possibly a further systematization of your proven procurement competence, perhaps a focus on your product development, further manufacturing automation, an even more consistent use of your expertise for process optimization, specially in manufacturing, and a digitalization of processes and maybe also a robotic automation.
Leverage these benefits through appropriate marketing and sales activities in the market and drive volume growth and standardization to benefit from economies of scale.