Regulation: Build control systems

In complex environments, it is not the better individuals but the better control systems that lead to superior organizations.

Control systems live from the relationships and feedback between the elements involved in the systems under consideration. It is therefore primarily about relationships. The French marketing professor Bernhard Cova aptly said, “The link is more important than the thing.” The Austrian-British economist and political philosopher Friedrich A. Hayek also recommended no longer starting from “concrete individual things” but rather from “abstract relations” – a perspective that is still unusual for many managers.


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