Benefit: What does your product bring to the customer?

If you are involved in marketing communication, please ask yourself this question: What do your target customers and the recommenders of your services actually perceive as useful? Put yourself in the position of the buyer personas in the target industries and target companies. In which markets do these companies operate? Which customers do they address? What special challenges do the people you are addressing face? What information can you use to promote their success?


What are your challenges?

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