Know-how & solutions for specialists and managers

If you already know what you are interested in learning about, you can jump right into specific topics here. Based on your chosen topics, you can then both delve deeper into the subject matter and target it via recommended links to relevant neighboring topics.
Below the content on the selected topics, you will find references to the structurally next higher, the lower-level, and the neighboring relevant topics that you can use to shape your further path.
Have the courage to look into neighboring topics to the right or left of your core area. So that you don’t lose your orientation on your way, you will get an information about your walked way (“breadcrumbs”) on the top left.
- Marketing & Sales: How to increase your turnover
- Marketing: This is why it’s so important
- Market research: Definition, implementation & benefits
- Reach and Target Customer Focus
- Formulate marketing messages properly
- Distribution: Create sales and turnover
- Sales strategy as a success factor for companies
- Strategic positioning of your company
- Implement a sensible pricing policy
- Growth: How to build your business
- Market Penetration with Existing Products in Existing Markets
- Expansion with Existing Products into New Regional Markets and/or New Applications
- International Expansion with Existing Products
- Selling New Products to Existing Customers
- Expansion with New Products into New Markets
- Growth by Acquiring Companies
- Sales organisation: How to build the right structure
- Sales management: How to lead successfully
- Sales strategy as a success factor for companies
- Throughput: The right structure for orders
- Develop products & services
- Acquisition of Businesses
- Marketing: This is why it’s so important
- Increasing Earnings
- Influence of Sales and Revenue on Earnings
- Cost Optimization to Increase Earnings
- Cost Reduction by Coordinated Collaboration – CyberPractice
- Cost Reduction in Procurement
- Cost reduction in production
- Selection of manufacturing processes
- Investments: Definition, necessity, examples
- Manufacturing management: organising manufacturing
- Key figures for production and quality assurance
- Material flow: definition & explanation
- Location strategy: When does it make sense to have several business locations?
- Logistics as a service and cost driver
- Cost reduction through quality assurance (QA)
- What are structural costs?
- Stabilisation: Secure the existence of your company
- Holistic, networked approach to stabilisation
- Innovation: Is your business innovative?
- Implement innovation processes in a targeted manner
- Generating Ideas for Innovation
- Creativity for Innovations
- Create the Conditions for Creativity
- Use creativity techniques purposefully
- Intuitive methods for more creativity
- Brainstorming as a creativity technique
- Brain writing as a creativity technique
- Method 635 as a creativity technique
- KJ method as a creativity technique
- Mind mapping as a creativity technique
- Cluster process as a creativity technique
- Provocation as a creativity technique
- Reversal as a creativity technique
- Synectics as a creativity technique
- Bisociation as a creativity technique
- Discursive methods for more creativity
- Combination of Intuitive and Discursive Methods
- Intuitive methods for more creativity
- Decision-Making Process for Innovations
- Implementation of Innovations
- Needs assessment: Why it’s important
- Product management: Keep your product attractive
- Product development for your target group
- Implement innovation processes in a targeted manner
- Flexibilisation to stabilise your business
- Influence of decisions on stability
- Sustainability as a success factor for companies
- Calculating Your Ecological Footprint
- Sustainable Operations
- What are the limits to growth?
- What are the consequences of economic growth?
- Provisions for Compensatory Measures
- Necessity of Sustainable Operations
- Responsibility for Sustainable Operations
- How to implement sustainable management
- Environmental Management System in Accordance with EN DIN ISO 14001
- The Balanced Scorecard Concept
- Organization and Personnel
- Cooperation within companies
- Leadership: Successful corporate management
- Relevance of leadership: Why leadership is essential
- Classification of leadership: What does leadership mean?
- Inner guidance: Guide yourself
- Field leadership: How to lead staff
- Performance climate and togetherness
- Appreciative and truthful business culture
- Identifying High Potentials and High Performers
- Professional and personal characteristics of your employees
- Myers Briggs Type Indicator
- Situational leadership: Adapt
- Willingness to Lead, Ability to Leadership, and Opportunity to Lead.
- Business goals via agreements, implementation, tracking
- Making successful decisions
- Motivation as a means of management
- Conducting employee appraisals correctly
- Change of Role to Manager
- Conflict management as problem-solving
- Agile working for fast response options
- Change management: Definition, procedure, implementation
- Project management explained simply
- Occupational safety and health: Definition, regulations, importance
- Leadership and Morality
- Controlling and Risk Management
- IT Transformation and Digitalization
- Organisational structures for companies
- Recruitment: Attracting skilled workers
- Corporate social responsibility & employer branding
- Cooperation & networking with other companies
- Successful collaboration with works councils
- Financing: How to secure your business
- Internal financing: Opportunities for optimisation
- Working Capital optimisation – but how?
- Perform inventory optimisation
- Tight receivables management for better liquidity
- Shorter Payment Terms for Customers
- Reduction of Non-Essential Assets
- Financing via Creditors
- Sale and lease-back as a model for more liquidity
- Hire purchase: Assed-based finance for business growth
- Assed-based loans for more liquidity
- Working Capital optimisation – but how?
- External financing: Loans, deferral & debt waiver
- Determinants and Effects of Credit Ratings
- Internal financing: Opportunities for optimisation
- Crisis & rehabilitation: Master every economic challenge
- Increasing Earnings in a Crisis
- Turnaround management to overcome crisis
- Tailor-Made Restructuring Concepts
- Coporate restructuring with the turnaround procedure model
- Respectful and trusting staff reduction
- Acute crisis: What needs to be done?
- Selling/Acquiring a Company, Setting up a Company
- Company valuation as a basis for purchase/sale
- Selling a business: How to make it work
- Buying a company as an entrepreneur or manager
- Due Diligence: Security for prospective buyers
- What is Financial Due Diligence?
- Commercial Due Diligence & the Role of Markets
- Technical Due Diligence: Technical standards of the assets
- Personnel Due Diligence: Personnel quality of companies
- Law & Licences: Legal Due Diligence
- Tax Due Diligence: Focus on task risks
- Focus on the environment: Site Due Diligence
- Due Diligence process: What you need to know
- Sales Negotiations and Transaction
- Starting a business: How to make it work
- Visions, Business Models and Strategies
- Your company’s vision
- Overview of different business models
- Shaper versus Adaptor Strategy
- Focus on your strategy
- Sales leadership as a strategic characteristic
- Infrastructure leadership as a competitive advantage
- Innovation leadership as a structural core competence
- Design leadership as a strategic competence
- Relationship leadership as a strategic competence
- Service leadership as a strategic orientation
- Cost leadership as a competitive advantage
- Help through generic strategy models
- What is a corporate foresight process?
- Strategies for companies
- Tax and legal structuring of companies
- Mentalities in Different Cultures
- The German mentality
- British Mentality
- Swiss Mentality
- Austrian Mentality
- Spanish Mentality
- Dutch Mentality, specially in comparison to the German one
- Scandinavian Mentality
- French Mentality, specially compared to the German one
- Turkish Mentality
- US-American Mentality
- Italian Mentality
- Latin American Mentality
- Indian Mentality
- Chinese Mentality
- Japanese Mentality
- Russian Mentality
- Arab Mentality
- System certification as a benefit for your management system
- Different corporate forms of companies