What is direct marketing?
If you know your target group and have the contact details of your target customers, you can address your target customers directly with . However, you need to consider not only technical aspects, but also some .
Obtain contact addresses of your target customers in a legally secure way
There is a long way to go before you can address target customers with marketing messages in a legally compliant manner. You first have to acquire the contact data of your target customers. You can do this in a number of ways. Clean up the address data records that you have acquired from customers in …
Marketing Messages by Mail
If you then have the contact details of the relevant target customers, you have created the prerequisite for sending them marketing messages personally by mail. The cost of printing, inserting the messages in envelopes and postage stops many reputable companies from sending out a lot of marketing messages. Rather, they will want to target their …
Marketing Messages by E-Mail
Sending e-mail messages is considerably less expensive than sending and also involve overcoming another hurdle. You have to get your target customers’ permission for you to send them marketing messages. In addition, you must be able to prove at any time that your target customers have given you their consent. This is a mandatory requirement …
Double opt-in procedure for legally secure lead generation
If you rent contact data, you can only write to these “paid target customers” once by e-mail. With this one-time marketing measure, you must acquire as many target customers as possible as your own “owned target customers”. Your message must show your target customers a benefit that you want to redeem for the price of …
Benefit and Frequency of Marketing Messages
Don’t overextend your target customers by sending your marketing messages at too short intervals. Choose appropriate cycles. Ensure that your messages are sent in a time- and target-group-oriented manner. The better the content of your marketing messages is tailored to the wishes and needs of your target customer segments and the greater the perceived benefit …
Formulate marketing messages properly
When do you win new customers? When customers sense that you know their challenges. Relevant information can attract the attention of target customers. So it’s worth taking an in-depth look at target customer segments.