It can be useful for target customers to receive relevant information. This can be up-to-date information about market developments. It can also be well-researched background information that influences market developments, such as access to raw materials or the chances of success for new technologies. Such white papers are written and published by the major consulting …
Of course, your customers are primarily interested in purchasing a product or service that works. Your product should meet the requirements of your customers as precisely as possible. The term “requirements” is, however, elastic. You can only be considered as a supplier if you meet the fundamental business requirements of your customer. Your products or …
What is a brand promise? The brand promise is a statement about the special performance that a brand delivers to its customers. For a brand promise to work, it must be known and understood by customers. The brand promise feeds on the brand identity and helps to build a brand image. What does your brand …
If you write content for your website (or have it written), make sure that the articles are really relevant to the target group. The marks the relevance perceived by your addressees. However, also make sure that the articles are made suitable for the media. In a book, longer sentences and longer passages can be tolerated …
Generating relevant content on an ongoing basis is not a matter of course. The other challenge is to place the content in a targeted manner in relevant media. To do this, you must first identify the media relevant to your business. The analysis can provide information about the reading behavior of your target customers and …
What can sales contribute to the company’s bottom line? Sales is an extremely important operational function. It organizes the distribution of services that companies provide to their target customers. Sales is tasked with selling market services as valuably as possible. The may be determined by the company, but sales may also have some influence on …
Does your company have a sales strategy? Is it sufficiently well known in your sales organization? How would you like to expand your sales? The sales strategy should support the . Look at your corporate strategy and derive a coherent sales strategy from it. If you see yourself as a solution provider, your sales department …
Can you convey in just a few sentences how you position your services to your customers in comparison with the competition? Are you more in the mass market (commodities) or more in the market for specialties? How do you differentiate your offering? Through performance leadership, through service leadership or through cost and price leadership? Is …
What does pricing mean? By “Pricing” we mean all the measures with which prices are formed. Pricing, as an important component of the marketing mix, is decisive for sales, but also for margin and profit. These factors determine the price Pricing includes both internal information on the costs of producing products and information on the …
In principle, you can expand your business volume through various measures that require different approaches. You can . You can also . You can . You can . You can . And finally, you can .
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