It is very important that your processes contain feedback loops. Feedback is an important feature of viable systems. If your process flow charts only connect boxes with arrows pointing forward (or downward), there is room for improvement. The opportunity for improvement should be created at checkpoints. Status findings should be communicated promptly to those involved …
Also look for purposeful connections between processes. Processes depend on each other. If, for example, only the sales department is involved in your sales process, it can be assumed that the process cannot run optimally in this way. In addition to account managers and inquiry and order processing, the sales process may also involve category …
Be sparing with staff positions. All vital functions should be reflected in the processes. If you only think about the execution of activities, you are falling far short. The coordination of the execution of activities should also be defined in the same processes – and also the optimization of these activities and their coordination. Even …
Finally, take a look at your IT systems. Do you support and promote the exchange of information at the process interfaces? Invest in your “nervous system”.
If you suspect that you have problems with your production planning, at least you are not alone. This won’t put your mind at ease, but there are proven steps you can take to significantly improve the quality of your production planning. As in many cases, production planning does not stand alone in the world. It …
How can you more realistically determine future incoming orders? If you run a business with ongoing deliveries to customers, one possibility is to simply extrapolate the past into the future. After all, you have the order patterns of your existing customers and you also know what percentage of new customers have been added per time …
Procurement is a lever that you can use to effectively improve throughput in your company. Nothing is worse than having orders that cannot be executed because the raw materials, semi-finished goods, components or merchandise are not available on time. For companies that develop, manufacture and market series products, a distinction must be made between purchasing …
Customer segments In order to develop targeted products and address target customers with relevant topics, it is important that you know your target customers well. Today, target groups are much more differentiated than they used to be. There are also now many more communication channels. Think of the social media platforms, the many trade magazines …
Buyer-persona workshops can identify who is involved in the buying decision process, what roles the people involved in the process have, and what pain points they face. Avoid the mistake of developing an idea of your target customers in the management team. Include target customers in this analysis. Without any ill will, your own image …
If you are involved in marketing communication, please ask yourself this question: What do your target customers and the recommenders of your services actually perceive as useful? Put yourself in the position of the in the target industries and target companies. In which markets do these companies operate? Which customers do they address? What special …
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