Ideas only become innovations when they are successfully launched on the market, i.e. when they are accepted by your target customers. This acceptance requires knowledge of what exactly your target customers value and what they are willing to pay for. A targeted needs analysis involving your is a necessary prerequisite for obtaining the required insights. …
Your products are the basis for your business. How attractive is your product offering to your target customers? How attractive will it be in three years? Which product features particularly distinguish your products from the customer’s point of view? How do you keep your product offering attractive? These are questions concerning product management. Product management …
Product development is a key driver of revenue and value. Make sure that product development implements exactly the features customers are willing to pay for. To know these features, you need knowledge about customer expectations. A thorough should be effected before starting with the product development. And the product development should by channeled by a …
Expect from your product development not only functioning products, but also a good coordination of your products with their environment. Example: A vehicle transmission must not only transmit drive power and shift smoothly. It must match the engine characteristics and the vehicle. The same transmission may appear perfectly tuned in a Golf with a 2-liter …
Does your product development apply contemporary methods that achieve usable results in a reasonable amount of time? Up to now, product development has known the classic cascade from the planning phase through a concept phase and a design phase to the elaboration phase. This was very helpful when markets were more stable. There is another …
is a project management method that can be applied to product development in changing environments.
In environments or times characterized by high uncertainty, it is not advisable to put all your attention and resources on one card. In such environments or times, capture the most likely socially, technologically, legally, and/or politically driven scenarios and take initiatives for each of these likely scenarios simultaneously, but cautiously, without “going all out.” Remain …
System-oriented management – what is that? Another buzzword from the consulting guild? No, system-oriented management is the natural approach to the topic of leadership. The current economic development vividly demonstrates that the previous management approaches are not (or no longer) effective. Why is that? What has changed so much that previously proven approaches no longer …
How innovative is your company? What proportion of your sales do you generate with products that are no more than three years old? Please think beyond product variants. What is really new? Which products offer their users completely new benefits? With which products do you open up completely new fields of application or markets? When …
Innovations and adaptations to changing conditions are essential for companies to survive. However, both will only be possible if the capabilities for innovation and adaptation are developed. A necessary prerequisite for the development of these capabilities is an appropriate innovation process. The innovation process is divided into the ongoing generation of ideas, the decision-making process …
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Turnstile. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information